There have been a constant stream of requests for Business Plan writers on guru.com recently and I thought it might be of value to share some personal comments about the process of writing a business plan.
For a business plan to be of value, it must be written specifically for the audience it is intended to serve - one plan doesn't fit all. You need one for each group of people you will be giving it to. Each of these groups are looking for different information and style of writing. Each cares deeply about certain details and not at all about others. Sequence can be critical, especially when writing for a banker or investor.
Coming up in the next few months I will be writing about these issues in my column called Got Growth in the Sacramento Business Journal. The first installment will be on what makes a business plan good. The next three articles will be 'The Investors Business Plan', 'The Bankers Business Plan, and finally 'The Internal Business Plan.'
Post your thoughts, ideas, or any needs you may be facing and I will respond. Watch this blog for more tips on writing business plans.
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